Benefits and Opportunities with Upgrading to Liferay DXP 7.4

In an increasingly competitive digital market, operational efficiency and the ability to deliver optimized digital experiences are essential for business success. Migrating to the new version of Liferay Digital Experience Platform (DXP) 7.4 offers a range of technological and functional advancements that can significantly transform business operations, from enhancing team productivity to reducing operational costs.

Key identified benefits

Migrating to Liferay DXP 7.4 provides several direct and indirect benefits for businesses:

• Increased Efficiency: With new functionalities and enhancements, the platform enables both technical and non-technical teams to deliver digital experiences more quickly and effectively.
• Cost Reduction: Migration can result in financial savings by eliminating the need for premium support for outdated versions.
• Productivity Improvement: Enhanced tools streamline internal processes, reducing time spent on repetitive tasks and increasing accuracy.
• Security Enhancement: Incorporating the latest security updates, the new version ensures ongoing protection of sensitive data.

Impact of new features

Below, we detail how the new features of Liferay DXP 7.4 translate into practical benefits for business operations, accompanied by real examples:

Configuring any element as a target in A/B testing

• Benefit: Better data-driven decision-making.
• Examples: An e-commerce company can test website visual elements like banners or product descriptions to understand better which changes drive conversions. Likewise, media companies can test different ad formats, and service organizations can experiment with different contact form layouts to increase registrations.

Business users can create applications without writing code

• Benefit: Accelerated development and greater user autonomy.
• Example: Marketing departments can create and deploy custom campaigns without depending on IT. HR teams can develop candidate tracking systems, while finance can set up custom dashboards to monitor financial performance. This rapid and agile development capability allows organizations to respond more quickly to market changes and specific needs without increasing IT workload.

More informative content audit tool

• Benefit: Reduced categorization errors and increased data accuracy.
• Example: Marketing professionals and other collaborators responsible for content categorization can quickly identify and correct poorly categorized content, ensuring that customers find the correct information.

Acquisition channels tracking in content performance tool

• Benefit: Improved marketing strategy with more detailed traffic data.
• Example: A B2B company can analyze which traffic acquisition channels bring more qualified leads and adjust real-time marketing campaigns.

Page audit tool

• Benefit: Improved website performance and accessibility.
• Example: Businesses across various industries, such as commerce, healthcare, and education, can ensure their pages are optimized for SEO and accessibility, improving user experience and search engine rankings.

Documents now visible in the content dashboard

• Benefit: Centralization and better content management.
• Example: Legal, financial, and educational sectors can easily manage documents and ensure all files are up-to-date and correctly categorized.

Product images optimized for specific devices

• Benefit: Reduced page loading times and enhanced user experience.
• Example: An online retailer can automatically adjust the quality of product images based on the user’s device, ensuring rapid loading on mobile devices.

Different pricing and discounts based on order types

• Benefit: Improved pricing engine.
• Example: B2B companies can implement different prices and discounts for urgent orders, increasing customer satisfaction and sales efficiency. For instance, an industry can create special pricing conditions for last-minute orders, ensuring quick delivery and customer loyalty.

Enhanced organization management widget

• Benefit: Improved management of organizations and roles within a company.
• Example: A large conglomerate can easily update and manage its organizational structure, saving time and avoiding errors in administrative processes.

Automatic web content translation

• Benefit: Accelerated internationalization process.
• Example: Global companies can quickly translate content for new markets, enabling faster and more efficient international expansion.

Expiry dates for documents

• Benefit: Document control and management.
• Example: Sectors such as healthcare, legal, financial, and governmental can ensure sensitive documents are reviewed and updated periodically, maintaining regulatory compliance.

Advanced file upload options when uploading documents and media

• Benefit: Streamlined content creation process.
• Example: Marketing professionals can upload new assets (images, videos) directly while creating posts, saving time and improving efficiency.

Additional Benefits

Customers migrating from very outdated versions might also observe a significant reduction in costs since they will no longer need to purchase extended premium support for versions that are beyond that phase. This results in substantial savings both in terms of direct costs and resources allocated to managing old versions.

Conclusion

Choosing Objective Group for your migration to Liferay DXP is a strategic decision to ensure a smooth and effective transition. Our extensive experience with complex projects and a successful client portfolio, including major banks and businesses in the United States, demonstrates our capability and excellence.

In partnership with Liferay Global Services, we’ve developed effective methodologies to migrate environments stably, accompanied by post-migration improvements and the implementation of new features, maximizing the capabilities of the Liferay platform.

Contact Objective Group to discuss how we can assist your company in migrating to Liferay DXP 7.4 and unlocking the full potential of this powerful digital platform.