Objective Transforms MyPet, MSD’s Digital Platform

MyPet.com, the digital platform of MSD Animal Health, underwent a complete redesign aimed at delivering a more intuitive, accessible, and user-centered digital experience. More than just a visual overhaul, this initiative is part of a broader global strategy to unify the brand’s digital presence, with a strong emphasis on scalability across multiple European markets.

The UX/UI team at Objective led the entire redesign process — from evaluating the previous user journey to defining a new architecture and interface. Grounded in usability studies, behavioral analysis, and user-centered design best practices, the new website was crafted to streamline navigation, enhance solution visibility, and strengthen brand positioning.

The results speak for themselves. Since the launch of the new version in France in January 2025, the platform has seen a 25% increase in average session duration, a 9% rise in sessions per user, and a significant improvement in its accessibility score.

Watch the video to see how the transformation process of MyPet.com unfolded.