Global leader in benefits market expands its competitive advantage with innovation and technology

Objective helped the client triple the number of establishments offered to users and expand its coverage in Brazil.

With over half a million clients, this benefits and incentives sector company invested in innovation to add even more value to its main product in the country, the benefits card.

This transformation was directly supported by Objective, as a partner in developing a new layer of services that repositions the brand’s portfolio and offers more possibilities to clients. Understand how this partnership became one of this company’s cases.

Speed for innovation Despite being a market leader, this Objective client faced innovation challenges. Additionally, smaller competitors began to expand their portfolios and gain ground in the sector.

This company had a limited portfolio of accredited partners on its benefits card (VA/VR) compared to other companies because it did not yet have an integrated credit card brand. Depending solely on direct relationships with establishments, they couldn’t offer the same range of options as competitors.

Breaking through this barrier and offering greater flexibility to users was a key strategy for the company seeking to establish itself even more as an innovative and comprehensive brand in the sector, as well as ensuring end-user satisfaction in using its products. In this sense, the client needed to launch this new solution as soon as possible. Thus, Objective team expertise and fast onboarding methodology were crucial for the project’s success and meeting the company’s strategic deadlines.

Paths to the future To address these client business challenges, Objective, together with the client team, participated in the development of a new layer of services for the benefits platform, enabling the inclusion of the credit card brand in the product.

This process involved building a core engine that orchestrates user accounts and information and communicates and integrates with a processor that interacts with credit card brands. It also created a back-office layer that consumes information and passes it to the end-user of the application. To parameterize these new modules, the team built reports for management tracking.

The Objective team also encouraged the implementation of an agile culture in the client’s internal teams seeking process evolution, especially in the strongly encouraged DevOps culture. This journey involved aligning business demands with development needs. Objective also assisted in implementing a testing culture in the client’s IT area, ensuring the efficiency of this new layer and the system as a whole.

The inclusion of the brand on the benefits card brought this new functionality that provides greater flexibility for the user and greater permeability in the market. This is because, with this change, the company offers its clients the possibility of using this product in a multitude of establishments.

Business impact With the brand included on the card, the company, which had 600 thousand partner establishments, began offering its users more than 2 million accredited establishments across the country.

The company now offers its clients a complete, flexible, and customizable solution with a wide variety of establishments and possibilities for users. These aspects ensured a better experience for customers who, in the first 6 months of launch, already made over 350 thousand transactions in this new mode. With this flexibility, the company took a big step towards achieving an innovative and modern level and expanding its competitive advantage in business.

Does your company need to transform and innovate a system or solution to gain competitiveness in the market? Talk to our experts and find out how Objective can help your organization evolve in customer experience and business results!