Innovative platform offers personalized experience and brings customers closer

Objective drives leading animal health company to pave the way in the pet software market and provide personalized experience to customers

The market for pet-oriented software is relatively unexplored in Brazil. This gap presents numerous opportunities for companies in the sector looking to expand their presence and boost their business. Based on this premise, a strategic partnership emerged between the innovation department of a company, which has been developing innovative animal medications for over a century, and Objective, bringing years of expertise in ideation and technology development to the market.

In pursuit of future solutions, this client, part of one of the world’s major pharmaceutical groups, sought Objective’s assistance in speeding up the launch of its products and services and fostering customer loyalty. Learn more about this success story:

The search for the ideal partnership

The digital age demands increasing speed and innovation from companies to stand out from competitors. This was one of the main challenges faced by Objective’s client. In this context, they needed to bring their latest innovation to market: animal microchipping.

However, the company was solely working with marketing agencies for the development of new technologies, which took more than a year from concept to delivery. Additionally, these suppliers provided insecure and non-scalable solutions. Another challenge for this organizational shift was the cultural transformation, as the client was accustomed to the operational methods of their previous suppliers, requiring proof of the value that this technological and disruptive journey would bring to their business.

Future-Thinking solutions

Objective brought together its teams of technology and design experts to collaborate with the client’s innovation department in identifying and conceptualizing the ideal project for the launch of the animal microchip, aligned with a 360-degree view of the company’s long-term expectations.

Through a discovery process, resources were identified based on user interests, and strategies were established aligned with the company’s business goals for the coming years. This process resulted in an integrated digital platform with personalized features and experiences for veterinarians.

Within this digital space, a system was developed for the registration of microchipped animals, including a range of features such as the option to record consultation and examination histories, issuance of vaccination and microchipping certificates, reminders, and a bulletin board for missing animals.

Another benefit provided to veterinarians was the provision of a comprehensive dashboard for tracking animal-related data, with insights and information for better data management. The solution was also strategically designed to generate business insights, offering the company data to aid in decision-making for the launch of new products and services, as well as identifying product market share by location.

The value of sequential deliveries

The speed in delivering a new product or service to the public can be decisive for business success in the digital age. This mindset sets Objective’s model apart in organizational interactions. Accordingly, the project was designed and presented within three weeks to the company’s sales team at a strategic event. This agility allowed the company to gain time to promote the microchip launch in the market.

The first phase of the project resulted in the delivery of a secure and scalable digital platform with personalized services for veterinarians. With this modern and customizable solution, delivered at the ideal speed, the company was able to drive its microchip launch strategy. Moreover, this solution provided a personalized experience for users (veterinarians) who began managing animals through the platform, fostering a closer connection between the company and its customers.

Innovation as a strategy for connection

The myriad options brought by the digital age have altered consumer behavior worldwide. Therefore, it is no longer sufficient to deliver excellent products and services; it must be done with excellence. Seeking to further enhance the customer experience through innovation, the partnership between this animal health-focused company and Objective continued.

Through the discovery work carried out by the UX team, opportunities for new features aimed at pet owners and pet shops were identified to add even more value to the platform. The implementation of these new features is the next step in completing this project, turning innovation and technology into conveniences for users, fostering customer engagement, and providing a competitive advantage for the company’s business.

Does your company face challenges in technology and innovation hindering the scale of products and services offered? Share your challenges and discover why relying on Objective as a strategic partner can be crucial for your company’s evolution!