Scaling Delivery and UX for a High-Impact Health Platform

In a world where digital experiences are the front door to consumer engagement, platforms with massive traffic volumes carry immense untapped potential. Tua Saúde, a leading health information platform with over 1 billion monthly page views, understood this challenge firsthand. With a legacy of credibility and content leadership, the organization recognized the need to evolve its operational model to meet the growing demands of scalability, speed, and service innovation.

This case study outlines how Tua Saúde transformed its core digital capabilities with the support of OGI Systems, an AI-first tech company. By implementing agile squads, modern DevOps practices, and continuous UX evolution, the company transitioned from content publishing to scalable product delivery, achieving measurable results within just months.

The Challenge

Despite its dominant audience reach, Tua Saúde faced constraints common to content-centric organizations:

• Delivery cycles that couldn’t keep up with business opportunities
• A monolithic, PHP-based legacy platform with limited scalability
• Low technical governance and scattered DevOps practices
• A dependency on siloed knowledge vested in individuals rather than the organization

Adding pressure to the scenario, a strategic initiative from parent company Rede D’Or required the rapid launch of a new medical appointment scheduling solution within a 90-day window. For a business accustomed to editorial cycles, this marked a significant operational pivot.

The Strategy

To respond with both speed and structure, Tua Saúde partnered with OGI to establish a dual-track delivery model:

1. Managed Agile Delivery Squads
2. Governance and DevOps Consulting

OGI embedded cross-functional squads composed of developers, QA specialists, and an Agile Project Manager (APM) directly into Tua Saúde’s operations. These teams were responsible for:

• Implementing test-driven development (TDD)
• Running biweekly sprint cycles
• Building the appointment scheduling module from scratch
• Refactoring the legacy architecture without halting current operations

Meanwhile, a parallel consulting track focused on governance maturity and DevOps automation. This ensured that new features were delivered with sustainability and operational resilience in mind.

Behind the Scenes: UX as a Continuous Process

One of the most critical aspects of this transformation was strengthening UX as an ongoing, data-informed discipline through a joint effort between Tua Saúde’s in-house UX team and OGI’s development squads. Rather than treating user experience as a discrete design phase, both teams embraced an experimentation mindset:

• A/B Testing: Regular testing of layout variations and feature positioning
• User Feedback Loops: Continuous input from visitors and analytics tools
• Visual Consistency: Harmonization of the site layout for brand cohesion

According to McKinsey’s 2025 Technology Trends Outlook, companies that implement rapid-cycle product development through agile and modular design—especially in consumer digital services—see up to 35% faster time-to-market and significant gains in user satisfaction.

By integrating UX considerations directly into the development process, the collaboration between OGI and Tua Saúde’s design team not only enhanced usability but also fostered a culture of product experimentation and incremental innovation.

As noted in the 2025 Harvard Business Review Analytic Services report Continuous Transformation: Rethinking IT Modernization for the AI Era, “Transformation has become a continuous discipline… Modernization must align with business outcomes and unfold incrementally.” This joint approach—combining agile squads, UX experimentation, and governance consulting—enabled Tua Saúde to evolve its platform step-by-step while delivering tangible near-term results.

The Results

With OGI’s support, Tua Saúde achieved:

• +70% of feature backlog delivered in under 16 days
• +10% increase in conversion rate for digital appointments
• Successful launch of new scheduling tool within 90 days
• Elimination of failure in technical ownership
• Modernized PHP-based platform with DevOps and TDD foundations

These results not only met the tactical objective of launching a new feature but also laid the groundwork for long-term scalability.

According to the 2025 Gartner Pulse on Agile and Platform Engineering, organizations that pair Agile frameworks with platform engineering practices accelerate software delivery by up to 58% and experience a 35% reduction in post-deployment issues, outcomes that mirror Tua Saúde’s transformation.

“OGI quickly became more than a vendor; they felt like an extension of our team. Their ability to adapt to our pace, speak our language, and bring tangible results made all the difference.”
— Manuel Reis, Executive Manager, Tua Saúde

“UX became a continuous process, not just a project phase. That shift made a measurable impact.”
— Caio Alves, UX/UI Designer, Tua Saúde

Lessons in Scaling Digital Teams and Platforms

This project highlights a key reality in today’s digital landscape: content leadership alone is not enough. To evolve and compete, digital organizations must invest in:

• Agile team models with embedded product thinking
• Continuous integration of UX and feedback-driven design
• Modern DevOps pipelines and platform resilience
• Cross-functional alignment between tech and business teams

The success of Tua Saúde demonstrates that even legacy platforms can evolve rapidly when strategy and execution are aligned.

The Role of AI in Future-Ready Digital Delivery

While this engagement didn’t include AI implementation directly, it set the foundation for AI adoption through improved data pipelines, automated testing, and process standardization. According to the 2025 Harvard Business Review report on Enterprise AI Transformation, companies that embed modernization practices, such as agile squads, DevOps foundations, and modular design, before scaling AI are nearly twice as likely to achieve measurable ROI. This finding underscores the importance of Tua Saúde’s groundwork: investing in scalable infrastructure and continuous delivery as precursors to AI-driven innovation.

Tua Saúde’s case illustrates that building scalable infrastructure is a critical precursor to future AI use cases in content personalization, predictive analytics, and intelligent automation.

For enterprises facing the dual challenge of operational scale and user-centric innovation, the Tua Saúde story offers a blueprint: align technical architecture with business urgency, adopt agile at the core, and let continuous UX drive engagement.

Explore the full case study to see detailed strategies, metrics, and insights behind this transformation. Download the complete case here.