Leading global insurance broker launches self-service marketplace in partnership with Objective

Innovative platform integrates insurers and customizes service to client needs

This client of Objective, with decades of experience in the insurance sector, has a culture focused on innovation. To further enhance their customers’ experience, they created a self-service marketplace to offer a new solution in the market: cyber insurance. This pioneering platform in Brazil was developed in partnership with Objective.

Challenge of simplifying journeys

The broker aimed to evolve their clients’ experience, reach new audiences, and increase their market share. To achieve this goal, launch this new product in the market, and continue on the path of innovation, they needed to develop a platform that facilitated the procurement of insurance, especially cyber insurance.

The main difficulty was creating a system that not only offered a variety of product options but also allowed for clear comparison between them. This required numerous integrations to personalize the experience for their clients.

Technology enhancing experience

Objective developed a pioneering self-service platform in Brazil for the leading global insurance broker, with a specific focus on selling cyber insurance. The platform integrated advanced Artificial Intelligence (AI) and Machine Learning (ML) technologies to create a chatbot that enhances customer interaction, providing a more personalized and efficient user experience. Additionally, the platform was designed to allow detailed comparisons between different cyber risk insurance products, helping clients make informed decisions. Objective also ensured that the platform was integrated with insurers and complementary systems, optimizing the broker’s internal processes and data management.

Innovation to stand out in the market

The collaboration with Objective enabled the broker to launch a pioneering, innovative, and highly efficient self-service platform. The integration of advanced technologies and the personalization of the user experience not only met the broker’s immediate needs but also positioned the company competitively in the insurance market. Improvements in internal processes and data management ensured smoother and more effective operations, guaranteeing sustainable growth and greater customer satisfaction. This result reinforces the importance of strategic partners in achieving innovations that make companies competitive in the digital environment.

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